Work Media has begun doing a podcast. This is definitely a new area for us. We blog all the time (obviously), but to me, it is more difficult to smoothly convey a message with spoken words, rather than printed words. In print, I have all the time I need to compose my thoughts and structure the copy the way I want it. In audio, even if you have what you want to say written out, you can’t just read – you have to talk. It needs to sound conversational. So we’re still working out how to best do the podcast, but we expect to get better the more we do it.
We have found a couple of podcasting resources that may be helpful to you if you decide to get into podcasting:
http://www.podcastblaster.com The most useful feature of this site is that it has a form you can use to automatically create a podcast RSS file. You just provide the details of the podcast and each individual epidose. The PodcastBlaster creates the file you need to supply to podcasting directories.
http://www.podcasting-tools.com This is a pretty useful site that provides lots of information about how to podcast. It also has a nice list of podcasting directories where you can submit your podcast.
http://www.podsubmitter.com A tool that will let you submit your podcast to multiple podcast directories at once. This could save you a lot of time. The caveat is that they require a link to the podsubmitter web site to use the service.
We are still working on a page for our site dedicated to the podcast. In the meantime, there are links to our first two episodes on our home page.