Have a conversation with your audience. That’s really what you want your blog to be. I’ll admit, I (Jerry) have always been bad about trying to make every blog a post a full-blown tutorial on how to do something. It doesn’t have to be. As you discover little snippets of useful information, share it with your audience in your blog. If you read something interesting and have an interesting comment about it, post it in your blog.
Your blog is both a digital diary and a public dialogue. Record your thoughts, be honest, do a little editing, and then publish it to the world.
I’m patting myself on the back right now for publishing such a short blog post.