We spent a good bit of time Thursday and Friday working on a promotional video for Work Media. We’ve done a few instructional type videos and have added them to many video directories, but this is our first attempt to do anything with much in the way of entertainment value. We noticed that one of our local competitors (although a company for whom search engine marketing is a side business) has released a slick, professional looking commercial video that is featured on its web site. We decided to go the opposite route – our video is low budget, goofy, and definitely has an unprofessional feel to it. But this is not something that will be going on TV – just on our site and distributed to video sites for people hopefully to pass around.
So…for our purposes, what video type would likely work the best? Slick, professional, and straight up…or low budget and comical? We think the comical route has a better chance of doing anything for us. It’s sort-of anti-corporate marketing. The video shows enough to make it very clear that we are a real company with a number of people working here, and that was really all we wanted to accomplish. Beyond that, we just wanted to do something that might stick in someone’s mind a bit, or at least entertain him long enough to watch the whole thing. If someone needs proof that we are knowledgeable and skilled in our field, then there is all kinds of proof of that on our site – information, articles, blog posts, case studies…we’ve got lots of proof. A boring video about the details of what we do just didn’t seem like the right approach.
We’ll let you know how it goes.
We have been submitting articles to SEM Skinny, and noticed that because of that we currently have a nice front page article on a site called TalentZoo.com: http://www.talentzoo.com/news.php?articleID=843.
Our latest book, Scientific Search Engine Marketing, is slowly beginning to sell on Amazon.com. This whole book selling business is new to us, but it’s definitely an interesting learning experience. Hopefully we will learn many things that we can share with you. We are already heavy into the writing of our next book, which is an expanded version of the Scientific Search Engine Marketing book aimed specifically at law firms. If you haven’t checked it out, you can learn more here: https://workmedia.net/scientific-search-engine-marketing/
Here is another Squidoo lens to check out. This one provides a lot of valuable information about SEO linking campaign strategies: http://www.squidoo.com/linkcampaign.
That’s all for today. We’ve slacked off hard on our blog the last few weeks but are recommitting ourselves to making quality posts three times per week. If you could use some help with your company’s search engine marketing, call Work Media at 888-299-4837 or email Info@WorkMedia.net.
615-745-3094
info@workmedia.net
