615-745-3094 info@workmedia.net

An Introduction to Local SEO

If your business operates at a local level, or has a geographically-defined market area, then it is important that you engage in local SEO. This process should probably start with Google Places. Google Places is Google’s online business directory, similar to...

SEO Ain't What It Used to Be

Search engine optimization ain’t what it used to be. Back in the good old days (pre-Google) all you had to do was use your keywords in your meta-tags, title and copy. You had a very good chance of ranking in search engines for the keywords. Then Google came...

Google’s New Instant Search

You may have noticed something odd about Google all of a sudden – rather than waiting until you click the button, Google now starts returning search results while you are still typing out your query. This feature can be turned off, and it is too early to know if...

Focus

I wanted to take a few minutes today and discuss something that is CRITICAL to success in the world of search engine optimization: FOCUS. Focus is a requirement for success in anything in life, and search marketing is certainly no different. If you want your website...

Getting Started with Spanish SEO

The market for your products or services among those who speak Spanish is potentially massive. And chances are very good that you are completely missing out on that market. This is somewhat of a complex subject, but I am going to give you a bare-bones strategy for...

Blog Comment Linking: Good or Bad?

Recently, in its Google Webmaster blog (http://googlewebmastercentral.blogspot.com), Google posted about spam links in blog comments, and how using these links will damage your positioning. This is a strategy that Work Media sometimes employs, so we wanted to address...