Jan 4, 2008 | ad writing, conversion strategy, copywriting, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...
Dec 17, 2007 | copywriting, internet marketing, local search marketing, search engine marketing, search engine optimization, search marketing
An experience I had this weekend got me thinking about the importance of local Internet marketing.Saturday, I wanted to take my car somewhere to have a new stereo put in. Work Media is based in Nashville, but I live in a little town called Dickson. There is no big...
Dec 6, 2007 | internet marketing, Microsoft, Microsoft adCenter, MSN, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Like all of the major search engine ad platforms, Microsoft’s AdCenter has some nice features as well as some not-so-nice features. One feature we like is its bulk keyword editing feature. For one of our accounts, We imported a data file that contained both...
Nov 27, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, web marketing, web site marketing
‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...
Nov 19, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-action, pay-per-click, ppa, PPC, search marketing, sem, sponsored search, web marketing, web site marketing
Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...
Oct 29, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web marketing, web site marketing
My brother/partner and I had a good laugh the other day. We’re based in Nashville, and let’s face it – people around here have their own unique take on the English language. We are working on a new design for the Work Media web site, and Chris...
