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Building Out Your Information Hub with RSS

In a recent post, we talked about building your own information hub for search engine marketing purposes. This provides two major benefits: first, sites that are very heavy in content that changes often tend to rank highly; and second, an information hub provides you...

Last night I read an article about American Express. Apparently, it is becoming a bank holding company, which will allow it to take deposits as well as give it access to government rescue programs. Isn’t that nice?They also laid off 7 thousand workers last...

Legal Web Site Marketing Resources

We’ve been writing a lot lately about law firm Internet marketing. Here are some interesting articles on that...

Is Google Saying Links Are Not Important?

Do links still work? Google publishes a Webmaster Guidelines document intended to give web site owners clues as to what they should do to rank well in its search engine. There has been some commotion in the online marketing industry about the removal of some copy that...

Call a Search Engine Marketing Company Before You Buy TV Airtime!

Today’s Squidoo lens is about landing page design.Look, I know when you think about search engine marketing companies, you are not thinking about airtime for TV commercials. But the fact is, working with Google account reps, a well-qualified search engine...

Goofy, Low Budget Videos: Anti-Corporate Marketing

We spent a good bit of time Thursday and Friday working on a promotional video for Work Media. We’ve done a few instructional type videos and have added them to many video directories, but this is our first attempt to do anything with much in the way of...