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Our Thoughts On Several Second Tier Paid Search Platforms

We have been experimenting with second tier, or alternative, paid search platforms. Here are our thoughts on these platforms:Turn. This is a really cool concept. We love the pay per action model, where you specify an amount you are willing to pay for the completion of...

Google Changes Site-Targeted AdWords Campaigns

Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...

Google Set to Launch Pay Per Action – the Next Phase in Search Engine Marketing

There is a growing trend in online advertising toward “pay-per-action”. Pay-per-action is a pricing model in which the advertiser pays a specified amount of money for the completion of some action on his web site, such as a sale or newsletter signup. There...