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PPC Advertising – How Paid Search Landing Pages are Different

PPC Advertising – How Paid Search Landing Pages are Different

Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...

Google Adwords – Getting Started with Remarketing

Remarketing is not really a new concept, but it is one that most online advertisers still do not take advantage, probably because of confusion about how it works. It is a very simple concept. Remarketing refers to the intentional display of ads to those who have...

Recent Google AdWords Improvements that Make Advertisers' Lives Easier

At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...

Why Your Reported AdWords Conversion Data Differs from Your Analytics Data

One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...

Four AdWords Strategies You May Not Be Using

Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...

Watch Your Capital Letters

Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example:PPCppcThese two words would be considered different...