Feb 12, 2007 | internet marketing, Microsoft adCenter, MSN, paid search, pay-per-click, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The Microsoft AdCenter console used to manage sponsored search ads on MSN has some very interesting dynamic text features that let you leverage your time and effort.When setting up an MSN ad, you enter text into four fields: Ad Title, Ad Text, Display URL, and...
Feb 9, 2007 | Google Adwords, internet marketing, MSN, paid search, pay-per-click, PPC, roas, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
When preparing to begin a pay-per-click (ppc), or sponsored search, campaign, it really helps to go into the situation with an idea of what the numbers look like. By “the numbers”, we mean what kind of return on your investment you can expect assuming...
Jan 22, 2007 | Google Adwords, internet marketing, MSN, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web site marketing, Yahoo Search, Yahoo Search Marketing
When setting up keywords for our PPC campaigns, it is generally a better strategy to set up keywords and ads with as much granularity as possible – in other words, use lots of ads for small sets of related keywords, rather than have a single ad running for lots...
Jan 11, 2007 | internet marketing, keyword research, keywords, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, sponsored search
We’ve spent the last couple of blog posts discussing the MSN AdCenter Labs beta tools and how you might use them for marketing purposes. Today we are going to finalize that discussion by looking at one more of the tools, the Online Commercial Intention Director....
Jan 10, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
Yesterday we began our discussion of MSN AdCenter Labs beta tools for Internet marketing purposes. Today we continue that discussion by looking at a couple more of the tools, the Keyword Forecast tool and Demographics Prediction tool. Here is the URL:...
Jan 9, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
As an aggressive Internet marketer, you need to use every tool at your disposal that might give you an edge on your competition. One such set of tools that my brother and I (this is Jerry) have been looking into is Microsoft AdCenter Labs. Here is the...
