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Microsoft's Latest Keyword Research Tool: adCenter Add-in for Excel

Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:“…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...

Microsoft adCenter Keyword Research Tool: Generating Demographic Data Useful to Your Search Engine Marketing

We have been doing a lot of pay-per-click campaign management that spans all three major search engines: Google, Yahoo, and MSN. We’ve always done Google, but with the newness of the Yahoo and MSN ad interfaces, it has given us the opportunity to learn some new...

MSN Advertising: Taking Advantage of Dynamic Text Options, Part 2

Yesterday we began our discussion of dynamic text options when setting up pay-per-click ads to run on MSN, focusing mostly on the option to dynamically add the keyword into the title or ad copy. If you recall, there are four dynamic variables you can use in your ads:...