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PPC Advertising – How Paid Search Landing Pages are Different

PPC Advertising – How Paid Search Landing Pages are Different

Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...

Make Sure Your Landing Pages Work!

The topic of today’s post may seem obvious. I mean, who wouldn’t make sure their landing pages work before launching a pay per click campaign? Well, we do make the assumption that you would test your pages before launching the campaign…but what about...

Case Studies that Highlight the Importance of Landing Page Design

We recently came upon a web site with some interesting content: http://www.marketingexperiments.com. This site runs experiments to find marketing techniques that work well. The following...