Aug 13, 2009 | internet marketing, keywords, search engine marketing, search engine optimization, search marketing, SEO
Here is a trick of the SEO trade: To demonstrate your skill in SEO by achieving a very high search engine ranking for a very low competition keyword. Look, if your site ranks well for a keyword that noone ever uses, have you really accomplished anything? No! My...
Jun 24, 2009 | keyword research, keywords, search engine marketing, search engine optimization, SEO
The first step in any Internet marketing campaign is picking the right keywords. Many businesses and law firms make the mistake of choosing keywords to target based on their opinion of what keywords potential customers would use to search for them, rather than basing...
Jun 27, 2008 | Google Adwords, internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search engine optimization
The very best source of keyword data for your search engine optimization campaign may be your own paid search campaign. We use keyword research tools such as NicheBot.com a lot, especially early in the life of an SEO campaign. The problem is the data generated by such...
May 14, 2008 | keywords, search engine marketing, search engine optimization, search engine rankings, sem, SEO
If you are thinking of working with a search engine optimization company and they tell you they can have your site ranked on the first page of Google within a week…you need to step back and ask yourself what you are really getting. Yes, it is probably possible...
Apr 8, 2008 | bid management, internet marketing, keywords, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem, web site marketing
In the course of working on our latest book, I have put a lot of thought into the concept of a trading-style system for managing a paid search campaign. There is definitely a correlation between investing in securities and investing in paid search. Every keyword you...
Mar 12, 2008 | internet marketing, keyword relative value, keyword research, keywords, KRV, search engine marketing, search engine optimization, search engine rankings, sem, SEO
This week we published an article on our web site discussing a concept we have developed called Keyword Relative Value. The article can be accessed via the link below:https://workmedia.net/articles/Keyword-Relative-Value.aspTo quote from the article:We developed a...
