Feb 11, 2010 | google, internet marketing, keyword research, research, search, search engine optimization
There are many things about Google that I dislike. I dislike many of the things about the Google AdWords program, such as the change recently preventing advertisers from split-testing different domain names in their ads within an ad group. I dislike the way Google...
Jan 12, 2010 | ad optimization, ad writing, AdWords, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing
When you set up your Google AdWords campaigns, you should create multiple ads for each ad group, in order to try and find the ad copy that is most effective. You have two options for how to rotate your ads.Google AdWords has a feature called ad optimization, which...
Sep 2, 2009 | google, internet marketing, keywords, linking, linking campaign, ppc search engine marketing, search engine optimization, SEO
Google has been doing some things lately with its index that have caused quite a bit of shuffling of rankings. However, what we are finding is that, in general, in a few days things get restored to something like what they were before. So if you have high rankings...
Nov 21, 2008 | AdWords, automatic matching, google, internet marketing, paid search, pay-per-click, PPC, search engine marketing
Google has a new AdWords feature that is available as a beta trial to certain advertisers. It will probably be rolled out to all users within the next few weeks. The feature is called automatic matching.Automatic matching is intended to help you capture relevant...
Nov 20, 2008 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing
Google has a couple of new features that you should check out. The first is a new keyword research tool that analyzes a supplied web site URL and seed keyword to show keywords that might be relevant for promoting that site (that are not already being used), along with...
Nov 13, 2008 | analytics, google, Google Analytics, internet marketing, Yahoo
Google has added a new feature to Google Analytics that is pretty cool. When you log in now, it will show you a summary of performance data, including the percentage increase or decrease in traffic for the last month, for each site you are tracking. This gives you a...
