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How to Use Tracking URLs (video)

In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
What Does Average Time on Page Really Mean?

What Does Average Time on Page Really Mean?

Sometimes you’ve got to take the information in Google with a grain of salt. It’s not gospel. Sometimes it’s just downright wrong. There are a number of issues that can distort data. For instance, one’s browser settings can influence what...

New Google Analytics Feature

Google has added a new feature to Google Analytics that is pretty cool. When you log in now, it will show you a summary of performance data, including the percentage increase or decrease in traffic for the last month, for each site you are tracking. This gives you a...

Are You Watching Your Web Site Stats?

You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data. The more you dig, the more of that story you will learn. For example, here are some of the types of things you can learn:What keywords...

Problems With Google Reporting

There seem to be some technical issues going on at Google related to reporting. We have one client who is unable to change the range of data reported in his control panel. To see a specific range of data, he has to go through the full process of creating a report....

Internet Marketing: Keep Your Eye on Your Bounce Rates

The bounce rate of a web page is the percentage of visitors to that page who leave your site from that page without visiting any other page on your site. This is a very important piece of information.Most analytics software should report on the bounce rates for the...