615-745-3094 info@workmedia.net
Using Google Responsive Ads

Using Google Responsive Ads

Google display ad campaigns can be very effective. You will often find that your click costs are much lower than with search ads. One thing that is tricky when setting up these types of ads is that you have to account for all the different ad sizes where your ad could...
Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
Improving Your Google Ads Performance by Optimizing for Device Type

Improving Your Google Ads Performance by Optimizing for Device Type

Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...