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7 Steps for Online Success in 2018 for Small Town Businesses

7 Steps for Online Success in 2018 for Small Town Businesses

Now that we have gotten through the holiday season and the new year has begun in earnest, it is time for you, Mr. Small Town Business Owner, to get serious about using the Internet to promote your business. Print advertising is pretty much dead. Radio likely...

Getting Started with Facebook Contests

Have a contest is a great way to spread your brand on Facebook. However, it’s not as simple as just announcing that anyone who likes your business gets entered into a drawing. Facebook has a very strict set of rules about how contests should be conducted. You don’t...

Don't Be Lazy with Your Social Media Marketing

Jerry Work here. I have returned to the business of finishing our next book, on the subject of social media marketing. It has been 90% written for a couple of months; I just haven’t had the enthusiasm for the project to finish. But I’ve rededicated myself...

Updating Twitter with TweetLater and TwitterFeed

The deeper we dig into the Twitter world, the more different ways we are finding to take advantage of it. I (this is Jerry) have to admit that I am much more intrigued by Twitter than I am with Facebook. I have yet to really realize the benefit of Facebook, although...

Social Media: Walking Down a Hallway with Lots of Doors

There is a classic business metaphor that associates being in business with walking down a hallway with lots of doors. Just walking down the hallway (the state of conducting some kind of business) will reveal opportunities that you could not see until you walked down...