Sep 17, 2007 | content, content creation, internet marketing, video, web marketing, web site marketing
The movement toward online video/entertainment continues to pick up speed. There are a lot of major established entertainment industry veterans, such as Disney’s Michael Eisner and the Coen brothers, who are creating content exclusively for the Web. This is a...
Apr 12, 2007 | content, content creation, internet marketing, ma.gnolia.com, marketing, social bookmarking, social media
Ma.gnolia is a very nicely designed social bookmarking site that is easy to use. It has a Google Page Rank of 7, so it can be a nice boost to your site to acquire links from it.To sign up:1. Visit http://ma.gnolia.com.2. Click the Join button on the top menu. The URL...
Mar 5, 2007 | CMS, content, content creation, content management system, internet marketing, search engine marketing, search engine optimization, search marketing, SEO, web marketing, web site marketing
I have had a fair amount of experience working on optimizing web sites that were built on top of some kind of sophisticated content management systems (CMS), and my first thought is almost always the same: man, I wish they had contacted me before BEFORE building the...
Feb 27, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, marketing
When writing copy for your web site (or any other marketing piece), don’t assume that the reader will understand why he should do business with you. Don’t overestimate the intelligence of the reader. Write in such a way that a person who doesn’t know...
Feb 22, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, web marketing, web site marketing
Yesterday’s post got us into that direct marketing kind of mode. The weather in Nashville was beautiful so I (Jerry) spent some time in the afternoon sitting outside reading a Dan Kennedy book, No B.S. Wealth Creation for Entrepreneurs. Highly recommended, as...
Jan 16, 2007 | content, content creation, conversion strategy, internet marketing, search engine marketing, search marketing, sem, SEO, sponsored search, web marketing, web site marketing
You put a lot of work into getting people to your web site – search engine optimization, pay-per-click, content creation – but it doesn’t mean much if you are not able to convert traffic into customers. Following are a few tips for improving your...
