615-745-3094 info@workmedia.net

New Google Analytics Feature

Google has added a new feature to Google Analytics that is pretty cool. When you log in now, it will show you a summary of performance data, including the percentage increase or decrease in traffic for the last month, for each site you are tracking. This gives you a...

Are You Watching Your Web Site Stats?

You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data. The more you dig, the more of that story you will learn. For example, here are some of the types of things you can learn:What keywords...

Marketing Success for 2008: Measurement is the Key

Welcome to the first Work Media blog post of 2008. We hope everybody had a terrific New Years!We’ve been finishing up the Work Media 2008 marketing plan and it got me thinking about something very important when it comes to marketing, and that is measurement....

Generating Marketing Data with Heat Map Analysis

Heat map analysis is coming of age as a tool in the Internet marketer’s toolkit. Heat map analysis creates a visual display of mouse movement or click activity over a web page. The idea is that where the mouse moves to, human eyes are following. Where the mouse...

Internet Marketing: Keep Your Eye on Your Bounce Rates

The bounce rate of a web page is the percentage of visitors to that page who leave your site from that page without visiting any other page on your site. This is a very important piece of information.Most analytics software should report on the bounce rates for the...