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Time to Build Your Own Marketing System

You should spend serious time thinking about how you market your business. You need to design and IMPLEMENT a system for delivering leads to your business. I am a student of guys like Jay Abraham and Dan Kennedy – guys who have helped millions of business owners like...

The Lane Kiffin Approach to Marketing

A recent response to one of my blog posts got me thinking about the concept of notoriety. Does my company push the envelope with regard to Internet marketing strategies? Hell yes! But we normally end up backing up somewhat until we find the middle ground – that...

Does Your Search Engine Marketer Know What He's Doing?

These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...

Allocating Your Advertising Budget: Think Before You Spend

Think before you spend. That is today’s lesson. We’re talking about spending with regard to what you spend on advertising, especially online advertising. We have a large client who inquired about advertising on the front page of Yahoo!. Before we even...

The Simple Secret to Ultimate Online Marketing Success

You probably don’t realize it, but you have the ultimate tool for business success right in front of you. Assuming you sell a reasonably high quality product or service, all you have to do to be successful is get people to your web site and then use the words on...

Search Engine Marketing: Going Wide Versus Going Deep

We are in discussions to provide search engine marketing services to a company with a very significant presence in numerous Latin American countries. One of their primary competitors has been making extensive use of Google’s content network to distribute its...