Jan 14, 2020 | advertising, internet marketing
If you have experience in the field of marketing, then you probably know what a split test is. IF NOT…read this article. Now. You Need It. So let me tell you about it. Here is the deal with split testing. The same message delivered two different ways can have very...
Mar 13, 2019 | advertising, Facebook
Jerry talks about what he is learning based on some experiments he is conducting in Facebook regarding how he sets up his geographic targeting. This is valuable information that can help you greatly improve the performance of your online advertising anywhere, and not...
Dec 13, 2018 | advertising, analytics, Google Analytics, pay-per-click, PPC
In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
Jul 10, 2018 | advertising, business, marketing, Multimedia
Yes, that’s right. We said “media media.” Get a behind the scenes look at the Work Media media team working on some music for a new marketing...
Jul 2, 2018 | advertising, marketing, video, YouTube
You must find a way to make your marketing content interesting, even if you are not a big, dynamic personality. Jerry discusses this while doing one thing he loves – picking on a...
Feb 14, 2011 | advertising, AdWords, paid search, pay-per-click
Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...
