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Using Yoast to Optimize Your WordPress Web Pages

Using Yoast to Optimize Your WordPress Web Pages

One of the great things about WordPress is its plugin architecture that allows you to add all kinds of functionality to your website that would otherwise be very difficult. One of the plugins I use most is Yoast. Yoast is an SEO plugin that analyzes your web pages and...
How to Run a Video Ad Campaign on YouTube

How to Run a Video Ad Campaign on YouTube

The way that people find and view video content is changing. Traditional television viewing continues to decline while consumers consume more and more video content through online channels. 5 billion videos are watched on YouTube every day. That is an absolutely...
The Risk in Using Google Dynamic Ad Content…and What to Do About It

The Risk in Using Google Dynamic Ad Content…and What to Do About It

A feature of Google AdWords that I have used often is dynamic ads, whereby the exact search phrase that triggered the ad is used in the ad copy. For example, if one of your keywords is “Atlanta Volvo dealership”, the top title of the ad could be...
Behind the Scenes with the Work Media Media Team

Behind the Scenes with the Work Media Media Team

Yes, that’s right. We said “media media.” Get a behind the scenes look at the Work Media media team working on some music for a new marketing project.
Creating Content as a Meaningful Specific – Work Media Internet Marketing Report – Video Edition

Creating Content as a Meaningful Specific – Work Media Internet Marketing Report – Video Edition

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Keep Rockin’ – Be Unique in Your Marketing – Internet Marketing Report Video Edition

You must find a way to make your marketing content interesting, even if you are not a big, dynamic personality. Jerry discusses this while doing one thing he loves – picking on a guitar.

Hyper-Optimization: Kill It With this Extreme Strategy from the Work Media Internet Marketing Report

What Did You Do Today? Internet Marketing Advice from Work Media

What Did You Do Today? Internet Marketing Advice from Work Media

In this episode of the Work Media Internet Marketing Report – Video Edition, Jerry talks about the need to do at least one thing every day to put business in the pipeline or make tomorrow a better day than today. Prefer to listen? Here is the podcast...

Put a Little Contrarianism in Your Marketing – Internet Marketing Report – Podcast 4

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