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Recent Google AdWords Improvements that Make Advertisers' Lives Easier

At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...

Four AdWords Strategies You May Not Be Using

Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...

Time to Build Your Own Marketing System

You should spend serious time thinking about how you market your business. You need to design and IMPLEMENT a system for delivering leads to your business. I am a student of guys like Jay Abraham and Dan Kennedy – guys who have helped millions of business owners like...

Price Elasticity

This is an interesting marketing concept that you probably haven’t put nearly enough thought into. “Price elasticity” just refers to the sensitivity of sales of a product or service to a change in its price. Most business owners have an artificial idea in their heads...

Google’s New Instant Search

You may have noticed something odd about Google all of a sudden – rather than waiting until you click the button, Google now starts returning search results while you are still typing out your query. This feature can be turned off, and it is too early to know if...