Jan 14, 2020 | advertising, internet marketing
If you have experience in the field of marketing, then you probably know what a split test is. IF NOT…read this article. Now. You Need It. So let me tell you about it. Here is the deal with split testing. The same message delivered two different ways can have very...
Jan 16, 2019 | Branding, business, business advice, marketing
I’m a music guy. I’m also somewhat of an art guy. In either case, the music or art that I tend to love most is usually filled with flaws. For example, I love the sound of a tube guitar amplifier – devices that often sound “dirty” because they rely on antiquated...
Jan 9, 2019 | business advice, marketing
I’m a huge football fan, especially college football (like many in the South), but I love the NFL too. As a Vols fan, I recently wrote an article about how much I hate Nick Saban…although I respect him greatly for his success and approach. Another guy I really like is...
Dec 13, 2018 | advertising, analytics, Google Analytics, pay-per-click, PPC
In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
