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What Is Trust Flow and Why Do You Need It?

What Is Trust Flow and Why Do You Need It?

Trust Flow is a concept that is important in the area of ranking a website. If you understand it and use it, it will give you a strong competitive advantage and a good chance at ranking well in Google. For a number of years there was a concept very important in the...
Let Google Show You the Way with Search Console

Let Google Show You the Way with Search Console

If you have a website, then you should have a Google Search Console account (also referred to as a “Google WebMaster” account). Google Search Console gives you a ton of insight into how Google views your site. Among the pieces of information you will learn from Search...
Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
Improving Your Google Ads Performance by Optimizing for Device Type

Improving Your Google Ads Performance by Optimizing for Device Type

Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...