615-745-3094 info@workmedia.net

Why Your Reported AdWords Conversion Data Differs from Your Analytics Data

Feb 8, 2012 | AdWords, analytics, Google Adwords, paid search, pay-per-click

One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...