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How to Use Tracking URLs (video)

Dec 13, 2018 | advertising, analytics, Google Analytics, pay-per-click, PPC

In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
What Does Average Time on Page Really Mean?

What Does Average Time on Page Really Mean?

Aug 7, 2018 | analytics, Google Analytics

Sometimes you’ve got to take the information in Google with a grain of salt. It’s not gospel. Sometimes it’s just downright wrong. There are a number of issues that can distort data. For instance, one’s browser settings can influence what...

How Google Analytics Can Break Your iFrame

Feb 9, 2012 | analytics

We were dealing with a very frustrating problem recently with one of our Internet marketing clients that you could experience if you use iframes on your website to display content actually located on another website. First, a tip: if you ever view your website and at...

Why Your Reported AdWords Conversion Data Differs from Your Analytics Data

Feb 8, 2012 | AdWords, analytics, Google Adwords, paid search, pay-per-click

One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...