Pay Per Click Management (PPC)

Please call or email for a custom quote for daily budgets exceeding $1,000 per day.

Many search engines, such as Google and Yahoo!, use a bid-based system for keyword-related ads to be displayed on search results pages. These are often called pay-per-click (ppc) ads. These are small, unobtrusive text ads on the side or top of the page. These ad links do not generate as much traffic as organic search results, but some research has indicated that the quality of traffic may be higher. So combining a ppc campaign with a search engine optimization campaign can be a powerful combination.

Running a keyword ad campaign can be valuable but complicated. We will work with clients to come up with a strong list of keyword phrases to target and then manage the ad campaign to maximize its return on investment. It's not enough just to be the top bidder for any particular search phrase. If noone is searching for that phrase, or if the phrase targets the wrong market, you will receive few clicks. Often, a ppc ad does not win the top position solely based on having the highest bid, but by a combination of bid and click-through-rate. If your ad is poorly written and generates no clicks, your ad position will fall even if you are the high bidder. That's why ppc ads should be carefully constructed, and different ads should be created for different keyword phrases.

There's a strong chance your keyword ad campaign could contain hundreds or even thousands of search phrases. Managing all of that can be a nightmare. That's where we come in. If you don't have the internal resources for pay per click management (and don't want to stay up all hours of the night doing it yourself), call Work Media.