May 16, 2010 | internet marketing, Social Networking, twitter
Twitter’s 110% rule (that says that the number of people you can follow is a maximum of the greater of 2000 or 110% of the number of people you are following) creates a problem for marketers. The top way to generate new followers of your own is to follow others....
Nov 6, 2009 | twitter, twitter lists, twitter management, twitter marketing
Twitter has released its “list” feature and I think it has some potential to be a very useful tool in the context of a Twitter marketing campaign. It lets you create lists of other Twitter users. A separate Twitter sub-page is then created where people can...
Oct 21, 2009 | Facebook, internet marketing, linkedin, marketing, social media, social media management, Social Networking, twitter
Jerry Work here. I have returned to the business of finishing our next book, on the subject of social media marketing. It has been 90% written for a couple of months; I just haven’t had the enthusiasm for the project to finish. But I’ve rededicated myself...
Aug 26, 2009 | analytics, code, Programming, twitter
Jerry here. Man, I have been knee-deep in code for weeks now. Sometimes I curse having a background in programming. But the fact is, my having that experience is invaluable. One thing Work Media prides itself on is our flexibility in being able to help someone with...
Aug 19, 2009 | Facebook, internet marketing, social media, Social Networking, tweeting, tweetlater, twitter, twitter management, twitterfeed
The deeper we dig into the Twitter world, the more different ways we are finding to take advantage of it. I (this is Jerry) have to admit that I am much more intrigued by Twitter than I am with Facebook. I have yet to really realize the benefit of Facebook, although...
Aug 5, 2009 | Facebook, internet marketing, linkedin, social media, social media management, Social Networking, tweeting, twitter, twitter management
There is a classic business metaphor that associates being in business with walking down a hallway with lots of doors. Just walking down the hallway (the state of conducting some kind of business) will reveal opportunities that you could not see until you walked down...
