Feb 5, 2010 | internet marketing, keywords, paid search, pay-per-click, PPC, search engine marketing, sem
Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example:PPCppcThese two words would be considered different...
Nov 11, 2008 | internet marketing, paid search, pay-per-click, PPC, scientific search engine marketing, sem, targeting
Last night I read an article about American Express. Apparently, it is becoming a bank holding company, which will allow it to take deposits as well as give it access to government rescue programs. Isn’t that nice?They also laid off 7 thousand workers last...
Jul 3, 2008 | google, Google Adwords, internet marketing, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem
Quick Tip: For the first couple of weeks after launching a new AdWords campaign, watch your keywords every day to make sure they are still online.It’s easy to feel like you’ve accomplished something after setting up an AdWords campaign and beginning the...
Jun 6, 2008 | paid search, pay-per-click, PPC, return on investment, roi, search engine marketing, sem, sponsored search
I was having a conversation with my brothers this morning, and a thought popped in my mind that I thought I would share. Much of what we do here at Work Media is based around the idea of maximizing our clients’ ROI, or return on investment. Our clients give us...
May 22, 2008 | advertising, paid search, pay per click firm, pay per click management, pay-per-click, PPC, search engine marketing, sem, SEO, web site marketing
These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...
May 16, 2008 | internet marketing, pay per click management, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
You have to have patience when running a paid search campaign. Here is a real world example, from our own Google AdWords campaign. We are running a promotion right now whereby we are doing free optimization analyses. We’re using AdWords ads, targeted to our...
