Jul 23, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, search query performance, web site marketing
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Unless you only use exact match (or the equivalent). But there are so many variations of...
Jun 13, 2007 | internet marketing, keyword research, keywords, pay-per-click, PPC, reporting, search engine marketing, search marketing, search query performance, sem
We are running a large campaign for a software company that sales design-related products. A lot of our time thus far on the project has been devoted to ad group “expansion” (that is, expanding the number of keywords and ads in each ad group). It is a...
