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Measure Your Life's ROI

I was having a conversation with my brothers this morning, and a thought popped in my mind that I thought I would share. Much of what we do here at Work Media is based around the idea of maximizing our clients’ ROI, or return on investment. Our clients give us...

Improving Return on Equity with Pay per Click Marketing

The mark of an exceptional company is the ability to generate ever greater returns on equity. For instance, if your company has $1 million of accounting equity, and you generate $200 thousand in earnings (profit), then your return on equity is 20%. Your goal for next...