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Using Google Responsive Ads

Using Google Responsive Ads

Google display ad campaigns can be very effective. You will often find that your click costs are much lower than with search ads. One thing that is tricky when setting up these types of ads is that you have to account for all the different ad sizes where your ad could...
Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...

How to Use Tracking URLs (video)

In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
Seven Deadly Sins of Internet Marketing

Seven Deadly Sins of Internet Marketing

It amazes me how many small (or even large!) companies these days do so poorly managing their Internet marketing. It’s about to be 2017. There is no excuse for not using the Internet to build your business, especially if you spend money on other forms of...
PPC Advertising – How Paid Search Landing Pages are Different

PPC Advertising – How Paid Search Landing Pages are Different

Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...

Google Adwords – Getting Started with Remarketing

Remarketing is not really a new concept, but it is one that most online advertisers still do not take advantage, probably because of confusion about how it works. It is a very simple concept. Remarketing refers to the intentional display of ads to those who have...