615-745-3094 info@workmedia.net

Hyper-Optimization: Kill It With this Extreme Strategy from the Work Media Internet Marketing Report

A Lesson in Keywords: How Many Keywords Do You Need?

There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic...

Early AdWords Campaign Awareness

Quick Tip: For the first couple of weeks after launching a new AdWords campaign, watch your keywords every day to make sure they are still online.It’s easy to feel like you’ve accomplished something after setting up an AdWords campaign and beginning the...

Does Your Search Engine Marketer Know What He's Doing?

These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...

Have Patience with Pay per Click

You have to have patience when running a paid search campaign. Here is a real world example, from our own Google AdWords campaign. We are running a promotion right now whereby we are doing free optimization analyses. We’re using AdWords ads, targeted to our...

An Introduction to the Kelly Formula

Today we’re going deep. We’re going to examine a mathematical equation created years ago by a guy named J. L. Kelly. Kelly was a brilliant man who devised a formula that is so rudimentary, yet so critical, it is the foundation for many systems in the world...