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The Simple Secret to Ultimate Online Marketing Success

You probably don’t realize it, but you have the ultimate tool for business success right in front of you. Assuming you sell a reasonably high quality product or service, all you have to do to be successful is get people to your web site and then use the words on...

Search Engine Marketing: Hot Tips for Writing Better Articles

Article writing continues to be one of the most effective search engine marketing techniques in existence. It has two major benefits: it is a good branding move because it makes you appear like an expert in your field; and it generates one-way links to your web site...

Improving Paid Search Performance Through Better Targeting

If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...

How Not to Promote Your Business Locally Online: Shopping for Car Stereos

An experience I had this weekend got me thinking about the importance of local Internet marketing.Saturday, I wanted to take my car somewhere to have a new stereo put in. Work Media is based in Nashville, but I live in a little town called Dickson. There is no big...

Things to Test in Your Paid Search Ad Copy

The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads for paid search marketing, you might think you know what copy will cause people to click your ad…but you really don’t. We’ve...

Copywriters to Study to Improve Your Marketing

Today we thought we would tell you about some people whose work you need to seek out and study. Copywriting is possibly the single most valuable skill you can develop to be successful in our marketing, and the following list is just a few of the all-time greats whom...