615-745-3094 info@workmedia.net

LookSmart Expands Its Paid Ad Offerings with Contextual Targeting

Apr 26, 2007 | content network, internet marketing, LookSmart, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing

LookSmart is a lower tier search network that has a pay-per-click advertising model similar to the major search engines. The disadvantage of using LookSmart is that it has only a fraction of the penetration of Google or Yahoo (or even MSN, for that matter). The...