Jan 16, 2019 | Branding, business, business advice, marketing
I’m a music guy. I’m also somewhat of an art guy. In either case, the music or art that I tend to love most is usually filled with flaws. For example, I love the sound of a tube guitar amplifier – devices that often sound “dirty” because they rely on antiquated...
Jul 16, 2018 | Branding, business, marketing
To me, the Harley Davidson episode unfolding right now is very interesting. I can see both sides of this thing. Especially with all of this new tariff stuff happening, I can see how purely from an economic standpoint it makes a lot of sense for Harley to manufacture...
Jul 20, 2007 | advertising, banner ads, Branding, internet marketing, online branding, search engine marketing, search marketing
LowerMyBills.com has raised quite a stir in the world of online advertising the last few years for its crazy ads featuring people dancing or creatures acting goofy. The company spends $80 million/year online running those ads. But it has paid off because the company...
Apr 2, 2007 | advertising, Branding, cable TV, internet marketing, marketing, TV advertising, web marketing, web site marketing
We’re diverging slightly today from our normal course. We’re all about Internet marketing here at Work Media world headquarters. But we’re not just Internet geeks…we’re marketers. We have spent a lot of time studying all forms of...
Mar 29, 2007 | ad networks, advertising, Branding, google, Google Adwords, internet marketing, marketing, web marketing, web site marketing
We thought we would take the time today to talk about some online advertising methods we are either already doing or are thinking about implementing.We are working with a mortgage lead generation business that is using Google video ads. We are running the ads on news...
