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Google's New Automatic Matching Feature: Good for Google, Good for the Advertiser?

Nov 21, 2008 | AdWords, automatic matching, google, internet marketing, paid search, pay-per-click, PPC, search engine marketing

Google has a new AdWords feature that is available as a beta trial to certain advertisers. It will probably be rolled out to all users within the next few weeks. The feature is called automatic matching.Automatic matching is intended to help you capture relevant...