The Work Media Internet Marketing Blog

Search Engine Optimization(SEO) - Pay-Per-Click Advertising(PPC) - Website Traffic and Path Analysis - Optimized Press Releases - SEO Copywriting - Blogging - Article Writing - Newsletters - Everything you need to know to be successful in your Internet marketing.

Thursday, November 29, 2007



Internet Marketing Nuggets and a Bit About Football

Just a few nuggets of information for your reading pleasure:

In a continuing push to give advertisers more options and control, Google has released a new feature for the AdWords interface that allows advertisers to create a campaign template that can be used to quickly set up new campaigns. We have not had a chance to try it out yet, but we'll let you know what we think of it when we do.

Quick tip: when setting up ads in Google with dynamic titles, if you use the form "{KeyWord:your keyword}" where the "K" and "W" in "Keyword:" are capitalized, then the words in your title will be capitalized. Now, this is not necessarily a good thing. For instance, if you are bidding on keywords for which lots of advertisers are using dynamic or similar titles, then you might be better off using all lower case in your title in order to look different. You never know until you try.

Privacy groups are filing complaints with the Federal Trade Commission regarding the new advertising platform being launched by Facebook. You may want to hold off on investing your marketing dollars in Facebook at this point.

The Yahoo! Store ecommerce platform shut down for many of the sites using it on Monday because of the extremely heavy volume. If you run an ecommerce site, that might make a strong case for using your own platform on your own server.

Last, but not least, the SEC football championship game is this weekend! Being based out of Nashville and being UT fans, we are excited at the opportunity for our Vols to bring home a conference championship. The season the Vols have had this year can serve as an important business less for all of us: never give up; never stop fighting to accomplish your dream. After three blowout losses to Cal, Florida, and Alabama, it looked like the Vols were down for the count. But they kept fighting. Five games later, they are 9-3 and headed to Atlanta to face the LSU Tigers. Go Vols!

Labels: , , ,

posted by Jerry Work / Chris Work @ 8:04 AM   0 comments

Wednesday, October 31, 2007



Targeted Online Advertising with Facebook

Facebook has just released a new advertising platform called Flyers Pro ads intended specifically for serving targeted ads to Facebook users. Rather than serving ads based on keywords, like search ads, the ads are served based on user profiles. For example, you can choose to display ads to users who, according to their profile, are fans of a certain TV show, movie, or sports team. You can also target them based on where they stand politically - liberal, moderate, or conservative (what about Libertarians like me?).

I confess to knowing little about Facebook. I used to play in a band, and we used MySpace to promote our band. But in the last couple of years I've just been too busy to spend much time engaging in online social networking. So the whole Facebook phenomenon has pretty well passed me by. Another part of it is that I am already on the outside of the age range of heavy users of the service.

According to Facebook, the oldest age with at least 1 million Facebook uers is 24, and the age with the most total Facebook uers is 19. I'm 34, so I'm on the outside looking in.


BUT...I am an Internet marketer. So now that Facebook is opening itself up as a marketing medium, I'm interested. The way ads in Facebook are targeted is completely different from search engines. Will it be effective? Who knows? But it's definitely something that advertisers should try out. I know we will. Like all forms of marketing, it will take a lot of testing to find what works (if it works at all), but it is a low cost form of marketing that should be explored.

If you could use some help with your online marketing, please contact Work Media at 888-299-4837 or email Info@WorkMedia.net.

Labels: , , , , , , , ,

posted by Jerry Work / Chris Work @ 8:44 AM   0 comments